MARKETING ANALYTICS
Inguz Digital is a digital marketing agency in Uruguay. They hired us to implement custom events in Google Analytics 4 for the Construction Fair 2025 website. The work included defining custom KPIs, configuring advertising measurements, and thorough testing prior to launch.
“Feli is an extremely intelligent and quick person when it comes to incorporating technical knowledge. I hired him to generate custom Events in GA4 for the Construction Fair website in Uruguay 2025. We needed to sharpen our advertising ROI calculations and for this we needed to customize certain KPIs on the site in relation to various tactical Marketing actions. Feli perfectly understood our need, made us a custom plan and executed it on time. He delivered a report of the work done and was with us doing testing prior to launch. It's not easy to find technicians with expertise in advertising measurement in GA4 who can also interpret business needs. Feli has that ability and I recommend his services to those who need to adjust similar measurements. The investment is worth it and pays for itself through more informed strategic decisions when choosing advertising channels.”
— Fiorella Musitelli
